|
A Facebook cover is like storefront for your business page. Users briefly look at your cover and make a decision whether to explore your page or leave. Your Facebook cover can work as a call-to-action visual or be used to make an announcement. By providing additional information on your Facebook cover including phone number or website this encourages people to take action. I recommend you hire AG Design to help you with this task. There are certain Facebook guidelines and rules for the format of the Facebook profile and cover photo. That being said, the process of creating a Facebook cover image can be overwhelming to many business owners. There are ways to DIY with Canva and others apps which will be easier for non-creatives to navigate. The apps and programs allow you to customize the text and add custom images or use the images provided. You want people to stay on your page to learn more about your business offerings this is done by using attractive images / graphics to keep their attention. Use these steps to help you create your Facebook profile and cover: 1. Review Facebook Specific Guidelines https://www.facebook.com/policies/pages_groups_events/# 2. Ensure you are creating the correct Facebook profile & cover size Facebook profile picture displays at 170x170 on desktops and 128x128 on most mobile devices. Remember your Facebook profile picture will be cropped into a circular shape in posts so your image may get cropped to fit the circle. Facebook cover size is 820 pixels wide and 312 pixels tall on desktops and 640x360 on most mobile devices. The image should be RGB and the file format JPG or PNG that is less than 100 kilobytes. PNG format may give your logo and text cleaner viewing results. 3. Optimize Facebook cover photo for mobile devices Remember Facebook covers will get cut on most mobile devices — your cover will appear taller and will be cut off at the sides. Cover displays at 820×312 pixels on desktops and just 640×360 pixels on smartphones Keep this in mind when designing your Facebook cover and don’t place important text (phone numbers, etc) or important objects on the sides of the photo. Keep all important information in the center to ensure it will not get cropped off. I see this all to often even on other graphic designers Facebook pages.  4. The text and image you select for your Facebook cover should relate to your brand Use your Facebook photo cover to attract your audience even before they go to your about section or engage in your posts. Personally I believe having your own business photos taken by a professional photographer is important to telling your business story just be sure the photos are the proper resolution or you can use stock photos through various providers including Shutterstock, Bigstock and istock just to name a few. There are a few free sites as well pixabay and pexels that are free for commercial use and attribution required. Remember to showcase your business using an image or logo that is eye catching. Keep in mind the importance of maintaining your brand by using colors and fonts that are consistent with your brand identity. Remember to keep in mind your target audience and their interests as well. Contact AG Design to help you create your Facebook profile and cover Today!
1 Comment
 I have been working with my two boys to blaze a trail through the woods in our backyard to connect with a friend who lives one street over. Prior to beginning our trail we had to decide where we should begin the trail going into the woods. We began with a plan to cut down brush and rake the leaves to create a path. There were many obstacles including many pricker brushes as we continued to blaze our trail. There were decisions to make as to the direction we should continue going through the woods which changed based on what we might have to clear out of the way including fallen trees, etc. We have worked on our trail now a total of 7 hours and we have not connected with the friend’s trail yet. I was also thinking that after the trail is complete we will need to up keep our trail by removing the leaves which are currently falling and as spring approaches the brush that tries to grow back.
Why am I writing about trail blazing? Since I am a graphic designer shouldn’t I be writing about graphic design. I was thinking as I blazed the trail with my boys in the woods how small to medium size businesses need to also Blaze a Trail with their brand by marketing a consistent identity both online and in print which will be an ongoing process for their brand. Here are some tips to help you Blaze A Trail for your business you may need: 1. DEFINE YOUR BRAND or REDEFINE YOUR BRAND You need to begin with a clear vision or purpose and the value your business is looking to convey. I am going to quote Steve Jobs since he made a good point about creating your identity. Steve Jobs said “To me, marketing is about values.” Understanding the unique values that shape a business are important in designing an identity. The values of your business should not change even if the people, market and products change. What is your unique selling Proposition (USP)? What makes your product or service different or better than that of your competition. Entrepreneur has a great article on USP it can be viewed at https://www.entrepreneur.com/encyclopedia/unique-selling-proposition-usp There are many factors to consider when developing your businesses marketing strategy. Take, for example, someone going into business as an architect. It's pretty easy to define their brand a person who designs buildings, right? But to build a brand around his firm, a architect needs to determine specifically what kind of architecture he will focus on and what kind of client he is targeting before any marketing can begin. That means thinking through locations, type of architectural design, style of service and other skills he can offer. 2. DEVELOP or REDESIGN A LOGO A professional graphic designer should be hired to design or redesign your logo. A Logo identifies a business by use of a designed graphic which uses type or symbols to identify a company or group. Logos may need to be updated extensively or at times can be done with a simple font change or an addition of a graphic symbol. 3. CORE IDENTITY The core identity is the visible elements of a brand (such as name, colors, design, fonts, graphic) that together identify and distinguish the brand in the consumers' mind. It’s important to always maintain consistency in the design, look and tone of your identity to establish credibility. For example, if a coffee house wants to attract a young, professional audience, the messages, fonts and artwork should be inviting and contemporary. In contrast, a CPA or investment company needs to have a bit more conservative approach in order to portray an image of trust. A unified visual image should be conveyed by integrating the logo into all business communication elements, including mailers, brochures, advertising, newsletters, the website and social media, is an important part of building brand identity. The brand marketing material should include an ACTION for the audience to contact, buy, attend or call depending on what you would like them to do. Be true to your brand by delivering on your brand’s value and promise! AG Design is here to help you with your marketing needs! Contact me Today! 860-817-9707 Transforming Your Ideas into Visual Communications! |
AuthorI'm a graphic designer with over 20 years experience designing. Welcome to my blog. Archives
February 2021
Categories
|
RSS Feed