THE DESIGN PROCESS
This process helps to ensure the client receives the right solution for their problem as well help them build a strong identity to grow their business. AG Design is committed to EXCELLENCE with INTEGRITY by providing the highest quality design material. My goal is to keep my clients well informed at each phase of the design process.

Phase 1: Project Briefing (Proposal)
The briefing phase may consist of the following:
  • Initial informal discussions between you (the client) and the designer – covering project objectives, timing and budget as well as possibly completing a design questionnaire.
  • More formal meetings to discuss your project in detail and clarify any technical issues including the investment needed, the time frame, and identity guidelines.
  • You will receive a proposal outlining the project details as well as the estimated cost.
  • The project might require discussion regarding the services of writers, photographers, printers or programmers. The designer could then recommend resources for these additional services.

Phase 2: Design (includes research of company and competitors)
  • The designer reviews the brief, background material to ensure understanding of the project context and any other corporate requirements.
  • The designer develops the design concepts which typically include 2-3 design ideas to be presented to the client
    (unless otherwise stated in your proposal).
  • Client will receive proofs to review and discuss with the designer.
  • Following your review and feedback to the chosen design idea, the designer amends the material as requested.

Phase 3: Design Revisions
  • The designer prepares the revised artwork and provides a proof via email.
  • The final design is approved via email, or a request of additional changes* you’d like to make.
  • A further proof is provided if required.
  • *Any “author’s corrections” beyond revisions stated in the proposal will incur an additional fees based on the designers hourly rate.

Phase 4: Final Production
The production phase may consist of the following:
The designer provides final artwork to client in preferred file format or forwards the artwork to a commercial printer.
If the designer is handling the printing of the project, the designer may:

  • View the printer’s proof from the printer and pass the proof on to the client for approval.
  • In some cases, the designer can conduct a “press check” of the printed sample while the job is running on the printing press.