A logo represents a business’s commercial brand identity through the use of shapes, fonts, colors, and/or graphic elements. It creates trust, recognition and regard for a product /service and it is a graphic designer’s job to create a logo that will achieve this.
A logo should be:
A simple logo design created with line art with basic shapes including the company name is the most effective. Good logos use minimal colors (3-4 colors or fewer) no gradients, no more than four words, avoid very thin graphic elements. A logo needs to clearly communicate the business’s message.
An effective logo should be memorable and this is achieved by keeping the logo design simple and unique.
Will your logo still be effective in 10 or 20+ years?
A logo should be versatile to be used for web, print collateral, signage, and promotional items. For this reason, a logo should be designed in vector format, to ensure that it can be scaled to any size without sacrificing the quality and resolution of the logo. It should work with minimal colors to reduce costs when creating clothing, signage, and promotional items with your logo.
A logo should have the appropriate text and graphic elements to appeal to your target audience. For example, if you are designing a logo for a circus it would be appropriate to use a fun font & color scheme. You would not use a fun font if the logo was for an investment firm and your color would be more subdued.
These are just some simple tips to keep in mind if you are designing your own logo. Check out this interesting Forbes article for some additional info on logo design.
What Message Does Your Logo Convey? (Forbes)
Important to note Images that are on the web are 72 DPI and images for print need to be 300 dpi.
Stock images can be found on free stock image pages or can be purchased from other stock image sites.
You can find some free stock images at pixabay.com, unsplash.com, pexels.com to name a few.
Be sure if you are using an image from the internet for your business which you did not purchase the image is:
✓ Free for commercial use ✓ No attribution required ✓ High quality images ✓ Free of copyrights
You will need to purchase* other stock images through a stock image website as the following stock.adobe.com shutterstock.com or istock.com or bigstock.com
Important to Note: Most stock image websites do not allow you to use images within a logo so be sure to read the details of the purchase.
Note*: If purchasing stock images I recommend buying the 300 dpi selection and downsizing it for your website in case you decide to use the same image for a printed project in the near future.
The case study above was about a client that came to Annmarie with a flyer and gift certificate designed in Microsoft Word and commercial printer would not accept the project in this format. Annmarie redesigned layouts for both pieces cleaning up the clients DIY design and supplied final pdf for final printing.
Annmarie works with her clients helping them navigate through her design process of creating their design projects such as proper use of color, typography, design software, and final file formats. Transforming their ideas into visual communications. Her goal is to guide and educate her clients on proper design techniques by sharing design tips to save them time and money. She additionally helps clients who may be experiencing challenges while designing their own projects with Canva or other software. She looks forward to working with you on your next design project. How can AG Design help you today with any design challenges you might be experiencing?